Your Name
Business Name as You would like it to Appear in the Logo
How did your company come to be?
Please provide a short description of your products/services.
What are your long term goals?
What are your objectives regarding the new brand and/or website?
Do you have a tagline? If so, please provide it here.
Who are your main competitors? Please provide links to their websites if possible.
What is your unique value proposition? (How are you different from your competitors?)
Who is your specific target market? (Try to define things like occupations, age range, education, geographic location, etc.)
Which set of values would your company most identify with?
Liberation, Change, Independence
Transformation, Vision, Belief
Courageousness, Growth, Development
Closeness, Indulgence, Affection
Fun, Happiness, Togetherness
Connection, Equality, Fellowship
Support, Service, Gratitude
Power, Prosperity, Status
Creation, Originality, Self-Expression
Simplicity, Honesty, Positivity
Wisdom, Intelligence, Expertise
Adventure, Exploration, The Unknown
If your brand had a voice/personality of it’s own, which of the following would it be saying to customers?
You don’t have to settle for status quo. First, demand more. Second, go out and get it.
Tomorrow is brighter than today and all your dreams can come true if you believe.
We can make the world better. We have the grit and determination to outwork the rest.
Your striking beauty is impossible to ignore.
We’re here for a short time, not for a long time. Let your hair down and start living life.
When we treat each other with honesty and friendliness we can live together in harmony.
Everyone deserves care and we must all strive to bestow service upon one another.
You are successful in work and life. Reward your excellence and your achievements.
See potential everywhere and uncover originality with liberated imagination.
The most wholesome things in life are unadulterated and pure.
Education is the path to wisdom and wisdom is where the answers lie.
You only get one life. Get out and make it count.
Describe your business with 3 descriptive attributes. (e.g. exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.)
Do you have specific images or icons you wish to be a part of your logo?
Are there any images or concepts you DO NOT want to see?
Do you have any color preferences or existing brand colors? (Please provide HEX values if you have them)
Do you have any type preferences? (e.g. script, bold, light, hand-drawn, all caps, etc.)
Which logo design categories appeal to you? See link at the top of this page.
You can choose more than one if you'd like to try a couple of options out.)
Abstract/Symbol
Emblem
Pictorial
Letterform
Wordmark
Please give some examples of existing logos/brands/websites that appeal to you and why.
(Links to their website or a Pinterest board would be helpful)
Please feel free to supply any other comments on the direction for your logo or additional information/links that might be useful.