Logo Categories - Visual Examples

Abstract/Symbol

A symbol that conveys a big idea, and often embodies strategic ambiguity.

Abstract_Symbol.png
 

 Emblem

A mark in which the company name is inextricably connected to a pictorial element.

Emblem.png
 

Pictorial

An immediately recognizable literal image that has been simplified and stylized.

Pictorial.png
 

Letterform

A unique design using one or more letterforms that act as a mnemonic device for a company name.

letterform.png
 

Wordmark

A freestanding acronym, company name or product name that has been designed to convey a brand attribute or positioning.

wordmark.png