New Brand Launch: Sauced Marketing

I’m excited to announce a new partnership. I’ve teamed up with Amy Draheim from ABD Creative and Sarah Archer and Hannah Best from Firecracker Marketing to bring a marketing-in-a-box offering to bars and restaurants. This new venture is called Sauced Marketing and we’re really excited to roll it out.

As we talked about our goals and the voice of the business, we agreed that we identified with “the jester” as a brand archetype for the new business. The Jester’s brand voice is fun-loving, playful and optimistic. As a company who is focused on helping restaurants emerge from Covid and return to the social, feel-good epicenter of daily life, we knew we wanted to associate ourselves with entertainment and good times.

Brand Mood Board

For the visual expression of the new brand, we wanted to go with something bright, colorful and retro. I collected images that were bold in color, interesting throwback shape forms and interesting typography.

The Final Logo and Brand

We’re looking forward to launching the website soon and I’m excited to be onboard as the creative director and help restauranteurs level up the branding and design as we launch and start working with clients.