The Burton Brand Experience

We were given the opportunity to work with Public Lands, a brand new mission driven outdoor retailer, to design an engaging Burton brand experience in front-and-center immediately upon entry into their beautiful retail spaces. This was an expedited project and took three weeks from submission of requests to space floor set. Aligning with Public Land’s commitment to the environment, we placed strategic signage to educate consumers about our Sustainability efforts and B Corp Certification. We also prioritized Step On imagery, video and product.

The Results

Public Lands reported that upon setting the collab space, “no other snowboard brand has sold at such velocity”. Within the span of one and half weeks, they had sold through most of their inventory and our regional managers had to work to get more product transferred to keep up with demand and fill the space through the two month period.